What role does E-commerce on the part of the Fashion Industry?

eCommerce Fashion Industry is one of the top industries in the world. It is responsible for a substantial portion of the global economy. It is clear that eCommerce is growing fast after the pandemic. Everyday, more businesses are going digital , and marketplace for niche products has also increased.

The rapid growth of the fashion industry is shocking and a cause of delight to many. Due to the growth of eCommerce, the fashion industry has received a major growth and boost in sales. The flourishing retail businesses are keen to study trends that can increase revenues and methods for acquiring leads.

Rapid growth in globalization, technological innovation and the shift in consumer spending habits have launched fashion to the forefront of major shifts. For a look at where we’re and where we’re going, this article takes a close look at the statistics, importance shaping the fashion industry on the internet in 2020 and after.

The importance of ecommerce in this industry

Fashion eCommerce refers buying and selling of clothes and fashion online especially through eCommerce platforms.

Thanks to this rise in the fashion industry eCommerce has helped to provide a steady income for a large number of people and has made this an extremely popular professions among fashion designers as well as manufacturers and retailers.More Here https://fashionisers.com/2022/11/28/online-shopping-impact-on-the-fashion-and-design-industry/ At our site

E-Commerce has increased in popularity and has significance for retailers and customers because of its advantages for buyers and sellers. This is particularly true in the current scenario of the pandemic in which there are nationwide lockdowns.

Let’s take a look at the figures to find out the importance of E-commerce the fashion industry

  • A global market worth of $759.5 billion. business of fashion is more than enormous; it’s actually the biggest among the huge!
  • As per Statista The market is anticipated to grow even more at 9.1% per year and achieve a market size of US$1.164,7 billion by 2025.
  • Based on Myntra, Fashion eCommerce in India is expected to reach $30 billion in just five years. That’s a lot of part of fashion sales in India in the next five years is sold on the internet or via digital platforms. In the majority, of the fashion industry today online, the percentage of eCommerce is about 10-12%.
  • The Indian market for apparel and textiles could reach $190 Billion by 2025-26. This would mean a growth of approximately 150% of the market value that is about $75 Billion.
  • Resales of fashion online platforms expected to increase to $30.63 billion in 2025, growing at around 24% CAGR . This is 10% of all ecommerce clothing along with accessories.
  • Flipkart is creating its way to gain a competitive edge on the world of fashion. Snapdeal is another lifestyle and fashion ecommerce platform, is intensifying its focus for rural users.
  • Revenue is projected to hit US$0.99tn in 2022 for the Fashion segment.

When it comes to other segments of fashion, apparel tends to dominate what people buy online However, accessories and shoes remain a significant portion of the fashion industry’s online earnings worldwide.

The sales of the accessories segment of the global fashion market has increased by an average of 75 billion U.S. dollars to around 261.5 billion dollars in 2021. And if we talk about the footwear market, it has generated a revenue approximately 122 billion bucks.

In February 2022 shein.com – the e-commerce site for fashion and fast fashion site was the top-rated across the entire fashion and apparel sector globally, generating 2.86 percent of all desktop traffic. The online site for Nike was second in the rankings, with 1.85 percent visits.

Current Fashion eCommerce Trends

Fashion eCommerce changes constantly to meet the demands from the next generation of buyers and we’ve listed a few of the latest fashion eCommerce trends that are worthy of transforming your eCommerce shop around in 2022. Review below some of new trends in eCommerce to inform your long-term fashion sales strategy.

The social commerce

Across the globe Social media has an essential part in the marketing strategy of many online ecommerce fashion brands and has established a massive benchmark in the retail industry.

From Facebook from Facebook to Instagram With each passing day, more social media platforms are providing the online shopping option. Brands like H&M, ZARA, and many more fashion-related brands have started offering shoppable content on Instagram and Facebook.

AR and VR

A survey conducted in 2018 by Gartner surveyshowed that by 2020, around 46% of stores have said they’re preparing to deploy AR or VR solutions in order to provide the best customer experience in their sales. AR and VR solutions allow to create an engaging shopping experience for customers.

eCommerce fashion large ASOS and ZARA discovered a way bridge the gap between offline and online by launching their AR apps. They marked their first step to Augmented Reality experiences by introducing their AR applications.

Omnichannel Strategies

Omnichannel strategies are used to create the presence of your brand online on multiple platforms using visuals, consistent messages, and other. Fashion retailers employ omnichannel strategies for example, direct-to consumer, click and collect to provide seamless and customized shopping experiences to customers.


The concept of sustainability in ecommerce, in particular in the fashion industry, most commonly involves the environmental effects when making, wearing, caring for, and disposal of clothing. Statistics from Statista show that 42% customers in the world purchase products that are sustainable and green.

Patagonia – an apparel brand that has sustainability embedded in its core values. Shoppers are asked to buy and sell used goods instead of purchasing new ones. This is done through their Worn Wear Program by this brand.

What is the way an online retailer help with the clothing industry?

The benefits of e-commerce are numerous. Let’s look in details at some most notable benefits that online stores provide fashion retailers:

Reach Wider Audience:

Ecommerce also makes it easier for sellers to reach out to new buyers from all over the world. A eCommerce website doesn’t have to be limited to a single geographical place, but is accessible and accessible to every buyer who comes online.

Additionally, with the added advantages of email marketing, social media advertising, and SEO, brands have the potential to reach more of their target audience who are in a pre-purchase and ready to buy.

Lower operational costs:

Online retailers can set up stores with minimal costs for operating, without needing a physical storefront and employees to manage it. One who runs a dropshipping business can even minimize upfront expenses for investment.

As sales grow, companies can quickly increase their operations without hiring a massive workforce or making major property investments . This means higher margins overall.

Personalized experiences

By utilizing automation techniques and rich customer profiles, businesses can offer highly customized online experiences for their shoppers on their ecommerce. By displaying relevant products according to your purchase history and browsing behavior, can generate more sales and an increase in average order value (AOV) and let the customer feel you truly care and understand their requirements.

Faster Buying Process:

Ecommerce lets customers buy online from anywhere at anytime. Customers can therefore purchase what they need without being constrained by the operating hours of a brick and mortar store.

Also, retailers earn income from having new customers with faster product sales to increase brand recognition in diverse locations without having physical stores at each location.

Affiliation to New Technologies:

In terms of innovation, sellers will find that their options are limited to a physical shop by itself. As e-commerce grows and continues to improve both offline and online, your business will have access to the most recent technologies to expand your business and enhance your business processes.

With a myriad of apps and integrations on your side, retailers will be able to improve their marketing strategy, streamline business workflows as well as improve their customer experience.

Style Ecommerce for Small Businesses and Entrepreneurs:

e-commerce for the fashion industry provides many benefits to companies looking to expand the number of customers they serve by expanding to new market. Online shopping is a viable alternative to traditional physical storesthat helps reduce inventory, reduce costs and create brand loyalty.

Even though the implementation of online commerce is seen as a risky option for smaller enterprises that may possess the exact amount of resources as larger international brands, small businesses can still think about implementing online platforms within their operations on a lower size. This allows them to benefit from the advantages that e-commerce offers and stand out from competitors.

Retailing in fashion and fashion industries is developing faster than it has ever been.

One of the most effective methods to expand a fashion business online is by creating websites. With a stunning and easy-to-use website you can share your message to the online space and attract clients to the offline items!

A website is essential for a fashion brand because it gives your brand a voice, opens up new sales opportunities, offers you an ongoing runway which can help you save money. The same thing we did for RuffleButts, a US-based apparel business to see how we built a completely new website made from scratch that includes all its requirements from their existing website and added custom modules as according to current trends. Learn more about the case study to know more.

Today, more customers buying their goods on the internet rather than going to physical stores. If a company is unable to establish a solid online presence , it’s sure to lose significant portions of their market and the competition gain.

Do you need a fully functional and functional website for your fashion business? Get in touch with us, we can help! Check out our work for fashion ecommerce websites.

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